Jun 17

Building sustainable relationships in your local community: follow on from Care Home Open Day

Posted on Monday 19th June 2017

After a successful Care Home Open Day we hope you’ve made lots of ‘friendships’ in your local community.

If you missed out this time round, I Care…Ambassadors is a great way to build meaningful and sustainable links in your local community.

As an employer you can sign up to I Care…Ambassadors and nominate enthusiastic staff to become ambassadors. Your ambassadors will deliver careers activities such as talks, presentations and activities to promote careers in social care; you might also want to offer work placements or taster days.

With GCSE and A level results day coming up in August, and ‘back to school’ and peak in recruitment in September, being part of I Care…Ambassadors can ensure you make the most of these opportunities to promote your vacancies to potential jobseekers. In fact, our latest infographic shows that 90% of people have a better idea of what it’s like to work in social care having heard from an ambassador.

Last month over 200 teachers, careers and employment advisors looked for their local ambassador through our online Search Register, so it’s a great way to boost your profile with schools, colleges, Jobcentre Plus and other community groups who you might not already be in touch with.

The Suffolk Brokerage are an I Care…Ambassador partnership and ran a small project to encourage students and unemployed people to complete a work placement, as part of their ambassador activities. They hoped that this would encourage suitable candidates to progress into an apprenticeship or paid employment.

As a result they recruited ten new apprentices into social care roles, and there was lots of positive feedback from employers who offered work placements.

Louise Clarke from Leading Lives told us that the placement helped them find new recruits who were suited to their organisation. She said:

“We were able to offer three places in Stowmarket. All of the places were taken by some fantastic young people who all had a genuine interest to work with people with learning disabilities. All three who took part in the volunteering programme have gone on to do an apprenticeship with us and we are delighted with their progress. I recommend this method of supporting people in to the sector.”

Debbie Groome from Ashmore Nursing Home also praised the project for supporting recruitment into the sector. She told us:

“My passion is to support people into the sector and help them progress and I was more than happy to be involved in this project. We were able to support a young person with a placement and now she’s become our first apprentice. It’s a good way of engaging with young people and recruiting the right people in to the sector.”

Being part of this branded, national initiative can really help you raise the profile of your organisation with potential jobseekers. When you join you’ll get access to an exclusive online Hub which has lots of resources to help you

  • make sure your ambassadors have the right skills and knowledge to deliver meaningful careers activities
  • promote your service to local schools, colleges and community groups including email and letter templates
  • deliver effective activities including presentation templates and free leaflets
  • evaluate the impact your activities have and create reports to show your investment in I Care…Ambassadors is paying off.

Read more and join at www.skillsforcare.org.uk/icareambassadors.