Recruiting the right people

OctNov campaign landing imageDuring October and November, we’ll be helping employers to recruit people with the right values.

The next phase of the Department of Health and Social Care’s (DHSC) national recruitment campaign for adult social care is now live. It aims to drive a new generation of people to consider and apply for a job in adult social care.

The campaign can raise awareness and drive interest to your organisation, but it's vitally important that your team takes action too. During the first phase of the campaign, one in four care staff surveyed saw an increase in either enquiries, applications, interviews or vacancies filled.

Over the next two months we’ll be sharing practical advice and guidance to help employers think about how their recruitment processes can effectively convert a new pool of interested people into recruits.

Recruitment success

Read the blog from Veronica Thomson, HR Project Manager at Nottinghamshire County Council, who shares her experience of running a successful local recruitment campaign connected to the Department for Health and Social Care's (DHSC) national recruitment campaign for adult social care.


Skills for Care is running free to attend webinars to help adult social care employers to recruit the right people. During the first phase of the national recruitment campaign, one in four care staff surveyed saw an increase in either enquiries, applications, interviews or vacancies filled. These webinars will help you to maximise opportunities created by the campaign, to turn interested people into recruits.  

How to let people know about your vacancies 

This webinar will cover:

  • tips on writing job adverts
  • how referral schemes can help you to recruit people with the right values
  • making the most of job fairs and recruitment events
  • advertising online, including social media.

Thursday 14 November, 11.00 – 12.00 - FULLY BOOKED
Tuesday 19 November, 11.00 – 12.00 - FULLY BOOKED
Tuesday 26 November, 11.00 – 12.00 - FULLY BOOKED

Thinking about your application process

This webinar will cover:

  • tips on application forms and the importance of speaking to potential recruits
  • using profiling tools to assess potential recruits’ values and behaviours
  • how assessment activity can be effective in predicting candidates’ performance.

Thursday 21 November, 11.00 – 12.00 - FULLY BOOKED
Thursday 28 November, 11.00 – 12.00 - FULLY BOOKED
Tuesday 3 December, 11.00 – 12.00 - FULLY BOOKED

When providing care and support, it’s vital that this is done in a caring, compassionate way where the person is treated with dignity and respect. As the population grows, it’s never been more important to find and keep more workers who have the right values.

This week, we'll be helping you understand what we mean by a values-based approach to recruitment and will focus on helping employers get started.

Here's some useful links to help you:

Watch our new video animation for an introduction.

Recruitment key cards - order your free copies.

Getting started workshops - come to one of our free workshops.

Download the 'Secrets of success infographic' to see the benefits of using this approach. 

Recent DHSC research showed that almost 40% of those surveyed who considered applying for a job but then didn’t, say they didn’t know how to apply, and 12% didn’t think there were jobs available in their local area.

So how do you let people know about your vacancies? 

You can access a range of free materials, ideas and tips to help support your local recruitment activity on the national recruitment campaign website. Visit

The website also has an online job search that shows relevant vacancies posted on DWP 'Find a Job' site. Advertise your vacancies on here so people who are interested in working in adult social care know you’re recruiting.

Download the guidance on uploading your vacancies.

It’s important to give some thought to how you advertise your vacancies, and make sure your adverts stand out.

Take a look at our latest article for some top tips.

This week we’ll be supporting employers to identify candidates’ values through the application process.

To start the week, read our case study from Accolade 2019 winner Right at Home (Derby) who changed their application process to become more values-based and achieved excellent results.

During the week, look on social media for our ‘top tips’ on the following areas:

  • Application forms - adapt your application form to display your workplace values and those that applicants must have. 
  • Profiling tools - consider using profiling tools to assess values and behaviours. Read our article here.
  • Involve your existing staff and the people who need care and support - they know the type of people you’re looking for. 



Once you’ve attracted the right people to apply for your vacancies, the next step is to select the best candidates who have the right values. 

This week we’ll be sharing tips on things to think about around:

  • interviewing potential recruits
  • implementing safe and fair recruitment checks
  • keeping in touch with candidates during the process, so you don’t lose them.

Read our latest article to see our top tips.

For more information visit


Recruit from a wider talent pool and attract a diverse range of candidates to your roles.

People from all kinds of backgrounds can have the right values to work in social care and bring a wealth of skills, experience and perspectives to your workforce. Don’t unintentionally exclude the people who may face barriers to recruitment including people who have convictions.

This week we’ll be supporting employers to consider this approach with a range of downloadable resources and guidance.

  • ‘Did you know’ facts about recruiting from underrepresented groups.
  • Guidance on how to recruit people with convictions safely and fairly.
  • Sharing how employers have adapted their recruitment processes to make them more inclusive for people with convictions to apply for roles.


Keep an eye on our website and social media channels using #CareToRecruit.

This week we’re talking about I Care…Ambassadors, which can help you promote your service, cut your recruitment costs and find the right people. 

Ambassadors are care workers who inspire and motivate people to understand more about working in social care, and you can nominate staff to become ambassadors to help you build links in your community and support your recruitment.

Hearing from an ambassador can make a real difference to those looking for careers information. 23% more young people and adults are now more interested in a career in care having heard from an ambassador.

Find out more and join for free today

Blog: The Rectory’s Angela Hine speaks about creating a positive recruitment and retention culture

Video: Resolve Care discuss recruiting new staff


We hope you've enjoyed our campaign and gotten some useful ideas on how you can recruit the right people going forward. 

Read a round-up of the campaign here. 

Coming up: #CareAtChristmas 

Follow the campaign

Keep an eye on this page as we’ll be updating it every week with useful information. Or follow the campaign on social media #CareToRecruit.