Teachers and careers advisors


Helping you to promote careers in social care


With lots of different roles and plenty of opportunities to progress, social care is a great choice for people who are thinking about their career. The adult social care sector will need up to 580,000 more workers by 2035 to meet growing demand for care and support.  

At Skills for Care we understand that as careers advisors or teachers (and sometimes both!) you’re relied upon to provide current and insightful careers information.

We have lots of information and resources to help you promote social care as a positive career choice. Read our short leaflet of support or scroll down to find out more. 

We've developed a Routeways into adult social care poster that explains how people can get started in the sector. 

You can request an I Care...Ambassador to do a careers talk or fair. Find out how they can help you. 



I Care…Ambassadors are people who work in social care who also do careers activities such as talks, fairs and work placements. What makes them so special is that they’ve been there and done the job they’re promoting. 

Search for a local ambassador here

Our infographic shows the great work ambassadors do to inspire others to work in care. This includes an increase of 23% more young people and adults who are now more interested in a career in care, and 91% of people have a better idea of what it’s like to work in care after hearing from an ambassador.

We’ve also had great feedback from teachers and careers advisors who have used I Care…Ambassadors, 100% who requested an ambassador gave positive feedback about the events and activities.

We have lots of online information about social care. Think Care Careers is a great website for people interested in working in the sector. 

  • Starting your career has lots of practical information about how people can start their career, what skills, qualifications and values they need, and how to apply for an apprenticeship.

    Download our 'Routeways into adult social care' poster which explains how people can get started in the sector.

  • Job roles in social care tells you more about the different roles you could do in the sector, including direct care roles, management roles and support roles. It includes what qualifications and experience you might need for each role.

  • There are also lots of case studies you could use to help you promote careers in social care.

  • A question of care – This online quiz will help candidates assess whether they have the right skills and values to work in social care. It’s based on real life scenarios about different roles. 

We can send you a leaflet and poster to help you promote careers in social care.  

  • Think social care is a great overview leaflet that explains what social care is, why choose a career in social care, the different jobs you could do and has a short quiz to check you have the right skills and values for the sector.

  • Job roles in social care booklet tells you more about the different roles you could do in social care.

  • Routeways into adult social care explains how you can start your career in care, for example through a traineeship or apprenticeship, including case studies. 

  • Routeways into adult social care is a poster that explains how people can start their career in adult social care, if they don't quite have the skills and knowledge to apply for a job yet. 

If you’d like to request a copy of these leaflets, please fill out this form

Our Size and structure of the adult social care workforce report provides data about the workforce, including turnover rates and the projected number of jobs.

Here are some useful stats from our latest report.

  • The number of adult social care jobs in 2018 was estimated at 1.62 million. 
  • The number of adult social care jobs increased by 1.2% (190,000 jobs) between 2017 and 2018.
  • We estimate the sector will need to find enough workers to fill an extra 580,000 jobs by 2035. 

There are also more ways we can help. If you’re interested email consultancy@skillsforcare.org.uk to find out more.

  • We can create bespoke research reports that help you understand what vacancies exist where and what factors influence staff retention. This can be tailored to the specific needs of your area or a particular employment support initiative.

  • We can broker links with employers that might have vacancies, helping you to access employers that you might otherwise find difficult to engage with.

  • We can support the coordination of local sector route-ways.

Adult social care is about supporting people to maintain their independence, dignity and control.

This includes providing practical and personal support to help people live their lives. This could include supporting someone to do social activities, assessing someone’s care or mobility needs, helping someone with a disability to find a house or a job, or assisting someone with their personal care.

People who work in social care could support people with a range of needs, including people with a physical disability, a mental health condition such as dementia or autism. This could include young adults or older people.


  • It’s a growing sector. We need to find enough people to fill 2.2 million jobs by 2035. 

  • There are lots of opportunities to progress in the sector, with roles ranging from entry level to management.

  • Working in social care gives people a real sense of personal achievement from knowing that their job is helping people and creating a caring society. In a survey of those working in social care, 88% of people said they were happy with their jobs. 99% agreed that they like feeling they help people and 96% felt that their work really makes a difference.

To help you promote careers in social care, here are some key points.

For young people:
  • range of vacancies and roles

  • opportunities for progression

  • lots of social care roles don’t require qualifications or experience; employers often look for people with the right values and behaviours

  • lots of learning and development opportunities – new workers should complete the Care Certificate as part of their induction to give them the knowledge the need

  • accessible routes into the sector, including apprenticeships.

For school leavers and graduates:
  • challenging work with responsibility

  • opportunities for progression

  • opportunities to develop and learn on the job, complete qualifications and training

For older workers:
  • job security

  • flexible working opportunities

  • opportunities to up-skill or retrain

  • making a difference to people’s lives

  • fair and equal treatment in the workplace.

There are lots of job roles available in adult social care, including direct care roles and supporting roles.

Workers may help people in their homes, in residential homes or in a number of other settings such as day centres or supported housing.

Job roles include:

  • care worker

  • personal assistant

  • social worker

  • supervisors and managers

  • occupational therapist

  • activities coordinator

  • support roles including HR, marketing and finance workers

  • ancillary staff including chefs, domestic workers and handy people.

Click here to find out more about the job roles in social care, and what values, skills and qualifications you need to get into the role.