National recruitment campaign

Every day is different when you care


The first phase of the Department of Health and Social Care’s national recruitment campaign to drive applications into the adult social care sector launched in 2018/19. Called ‘Every Day is Different’ (EDID), the campaign ran across outdoor posters, PR, radio, digital channels and social media. A campaign toolkit and suite of partner materials are now available for care providers to use to meet their local recruitment needs.

The campaign website remains live and includes information on different job roles, case studies, quizzes and a job search.

Following an evaluation, it has been announced that funding has been approved for a second national wave of the campaign to run in 2019/20.

Read the latest update on the campaign – 27 June 2019.

Evaluation of the campaign

Campaign toolkit for employers

A campaign toolkit was produced to support employers use the campaign in their local recruitment efforts. This and other materials are available on the resource centre and are free to download.

Skills for Care is inviting employers to give your views on the campaign toolkit. We’d like to know if the toolkit is useful and what a new or improved version should look like and include.

There are three different ways to give your feedback.

  • Face to face focus group on Monday 22 July, 10.00 – 12.00 at Skills for Care’s offices in Leeds. Book your place.
  • Online via a webinar on Tuesday 23 July, 11.00 – 13.00. Book your place
  • Face to face focus group on Thursday 25 July, 10.00 – 12.00 at Skills for Care’s offices in London. Book your place.

More about the campaign activity

Advertise your vacancies on the campaign website
The job search uses vacancies posted in DWP 'Find a Job' and they're filtered to show social care jobs only. Post your vacancies today. Download instructions for how to post a job. 

Social media
See the campaign Facebook page and show your support by liking and sharing content. Encourage staff to do the same, particularly with those who they think would be suitable to work in adult social care, as we know referrals are a positive driver for retention.

Information events
On behalf of DHSC, we hosted events around the country where employers could find out more about the campaign. Download the presentation here