National recruitment campaign
Every day is different when you care
The Department of Health and Social Care (DHSC) is running a national recruitment campaign to drive applications into the adult social care sector.
The campaign includes national and regional media engagement and Google, online, radio and social media advertising. You may also see outdoor posters near you. The adverts feature care professionals and the people they support.
Case studies on the campaign Facebook page will help to showcase the wide range of rewarding and varied job roles in adult social care.
All advertising will point to the campaign website www.everydayisdifferent.com which then directs users to DWP Find a Job to search vacancies.
Read the latest update on the campaign from the Department of Health and Social Care – 8 April 2019.
Find out more
On behalf of DHSC, we hosted events around the country where employers could find out more about the campaign. Download the presentation here.
How you can support the campaign
Advertise your vacancies on DWP 'Find a job'
Post your vacancies on DWP Find a Job (alongside any other local job board normally used). The campaign website directs prospective applicants to DWP Find a Job which is filtered to show social care jobs only.
Download instructions for how to post a job.
Follow the campaign Facebook page and show your support by liking and sharing content. Encourage staff to do the same, particularly with those who they think would be suitable to work in adult social care, as we know referrals are a positive driver for retention.
Send in case studies to feature on the campaign Facebook page. Please email firstname.lastname@example.org to help.
Use the campaign toolkit
The campaign toolkit and materials are available on the resource centre to support local recruitment marketing activity - these are free to download.