National recruitment campaign

role-imgEvery day is different when you care

The Department of Health and Social Care (DHSC) is running a national recruitment campaign to drive applications into the adult social care sector. The campaign launched on 12 February with national and regional media engagement.

Advertising will go live in stages, starting with Google paid search and social media advertising followed by more on websites, job boards and on local radio from later that week.

From 25 February, you may see outdoor posters near you. The adverts feature care professionals and the people they support.

Case studies on the campaign Facebook page will help to showcase the wide range of rewarding and varied job roles in adult social care.

All advertising will point to the campaign website which then directs users to DWP Find a Job to search vacancies.

Keep updated on the campaign at

Find out more

On behalf of DHSC, we’re hosting events around the country where you can find out more about the campaign. Attendance is fully funded and you can book a place using the links below. The same information is given at each event and they are primarily aimed at domiciliary and residential care providers.


How you can support the campaign 

Advertise your vacancies on DWP 'Find a job'
Post your vacancies on DWP Find a Job (alongside any other local job board normally used). The campaign website directs prospective applicants to DWP Find a Job which is filtered to show social care jobs only
Download instructions for how to post a job. 

Social media
Follow the campaign Facebook page and show your support by liking and sharing content. Encourage staff to do the same, particularly with those who they think would be suitable to work in adult social care, as we know referrals are a positive driver for retention.

Case studies 
Send in case studies to feature on the campaign Facebook page. Please email to help.

Use the campaign toolkit
The campaign toolkit and materials are available on the resource centre to support local recruitment marketing activity - these are free to download.