National recruitment campaign


The COVID-19 outbreak has led to an increased need to urgently recruit into the social care workforce while highlighting the important work of the adult social care sector. In response, the Department of Health and Social Care (DHSC) have launched their latest campaign ‘Care for others. Make a difference’.

With greater demands on the sector than ever before, this campaign seeks to inspire potential applicants by highlighting the huge impact care workers have on the people they support.

The campaign will also seek to generate a mass show of appreciation for care workers across the country, while continuing to raise awareness of existing opportunities available within the sector during these challenging times.

This is a high-profile opportunity to collectively raise the profile of adult social care and highlight the personal and professional rewards of working in a growing sector.

It’s supported by the website:

What’s happening?

Updated advertising that captures both the diversity and reality of working in the care sector will be promoted across outdoor posters, online TV adverts, radio, social media and digital channels, as well as PR and partnerships activity.

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Keep up-to-date with DHSC bu signing up to their DHSC campaign e-newsletter.

Twiter-Bird-100-pix-wideFollow the campaign on Twitter@DHSC 


Get involved:

  • Download ‘Care for Others. Make a difference’ digital resources including the campaign toolkit. Download the campaign toolkit.

  • Find a range of videos to share on social media celebrating the social care workforce and the people they support.

  • Advertise your vacancies on DWP Find a Job, as well as your own jobs boards. DHSC are working with national job boards to help convert interest into applications. Download simplified instructions on how to upload your job vacancies

  • During the first phase of the campaign, case studies proved to be a powerful tool in sharing the experiences of the workforce. Help to bring to life the range of roles available and show more people that careers in adult social care can be varied, rewarding and flexible, by providing case studies of those working in the sector. Download the case study form.

The campaign in isolation won’t improve your recruitment, but it will improve awareness and understanding of what working in social care is all about. 


Videos - Recruiting the right people videos

Watch our short videos which focus on how employers can attract people to their vacancies and make the most of their application process.

Watch the videos:


Evaluation of phase one of the campaign


Local partnership projects

We’ve issued contracts to four local partnerships to:

  • increase the reach and use of the national recruitment tools and resources

  • fill local vacancies through this activity linked to the campaign.

Download a summary of the activity the partnerships are being funded to deliver.