This section explains how you can attract more people who have the values and behaviours that will complement your workplace and contribute to the delivery of high-quality care and support.
We've included guidance to help you use your workplace values in job descriptions and person specifications and provided tips on advertising and promotion for attracting different groups. There are also ideas for building links within your local community, widening your talent pool through open recruitment and ideas on different types of workplace career activities you might want to get involved in.
The next phase of the Department of Health and Social Care’s DHSC’s national recruitment campaign for adult social care is running from October 2019 to April 2020.
The campaign website features an online job search that shows relevant vacancies posted on DWP 'Find a Job' site. The first phase of the campaign has already generated a 14% uplift in clicks on the apply button for care roles and 97% more searches for jobs containing ‘care’ or ‘care worker’.
The more vacancies advertised, the more jobs there will be for people who have seen the advertising to view and apply for. Make the most of the interest and advertise your vacancies on DWP Find a Job, as well as your own jobs boards throughout the campaign. Download instructions for how to upload.
The campaign materials and toolkit are ready to download and use locally in your area. These include posters, leaflets, videos and digital headers. Download the materials here.
Writing job descriptions and person specifications
Including values and example behaviours in your job descriptions and person specifications helps to demonstrate what you’re looking for and sets the expectations you have of successful candidates.
Our guide to 'embedding values into job descriptions and person specifications' includes examples to get you started.
Advertising and promoting jobs
Thinking about who you want to attract will help you decide where and how to promote. We’ve produced some top tips on using the best channels for communicating with different groups and widening your reach so candidates better reflect the community you support.
Include your workplace values in job advertisements to show what’s important to you as an employer and attract the right candidates with similar values. For ideas on how to include values in your job adverts, see our example job advertisements .
If you’re doing a great job, make sure you tell potential employees. Think about entering Faward schemes, such as the Skills for Care Accolade Awards, which can make you stand out.
Signpost potential recruits to our Think Care Careers website which has lots of information on working in social care.
You can freely advertise a job on the gov.uk ‘Find a job’ service.
Recruitment activities in your community
Your local community are a great source of potential recruits. Attending job fairs and other recruitment events such as visits to local schools and colleges can help to reach many potential recruits at one time. Your existing staff are great advocates and potential recruits can learn a lot from them.
Your staff can be one of the best methods for attracting potential recruits as they can share their real experiences of what it's like working in care. Sign up to our I Care…Ambassadors initiative and register your staff as ambassadors. They can access resources to help them confidently talk about their role and working in care.
Employers nominate staff to become I Care…Ambassadors who then take part in career activities, sharing what it’s like to do their job and what they love about their role. Joining the initiative provides access to an online hub full of useful resources and tools.
The benefits of joining include:
- raising the profile of adult social care
- helping to raise your profile
- directly recruit
- building links with your local community.
Our latest infographic shows the great work ambassadors do to inspire others to work in social care. Find out more about I Care…Ambassadors.
Ask staff to recommend people
Your staff are your biggest asset. They know your organisation's values and may know people who’d be interested in working for you.
By setting up a ‘recommend a friend’ scheme, your staff can play a key role in attracting the right people.
Apprenticeships are work-based training programmes. They can be used to recruit new staff into your organisation at different levels. There’s also funding available. Find out more about apprenticeships.
Graduates can inject fresh thinking into your organisation. You can host a graduate for 12 months through our Graduate Management programme and develop future leaders for your organisation.
Volunteers can often go on to apply for job roles, which is great because they already have first-hand experience of the role and your organisational culture, how you operate and have decided it fits in well with what they look for in an employer.
Find out more about volunteering.
There are lots of places in your local community where you might find new recruits.
By working with others in your area and thinking creatively, you can attract a diverse range of potential recruits with the right values who can bring skills, experiences and ideas to your workforce.
Visit the seeing potential area of our website for more information.
Workplace career activities
These allow people to see what it’s like to do a job, whilst being supervised by people who already work in the environment. It can vary from ‘taster days’ to programmes that run over one or two weeks, a few months or a year. Work experience placements could offer hands-on experience, observation or work shadowing. All of these can provide a valuable experience for people looking to work in adult social care.
You can sign up as an 'Enterprise Advisor' with the Careers and Enterprise Company, and partner with local schools or colleges to offer work experience and help them shape their careers activity.
Pre-employment training programmes
These can help you build a pool of high quality, future recruits. There are different programmes you can get involved in - download our overview poster for a summary.
We’ve created a Traineeships guide for adult social care employers and a Traineeships guide for learning providers.
The sector routeway is a form of support from Jobcentre Plus (or other employment support services) that offers unemployed people the opportunity to develop their skills and do work experience – it allows them to try ‘social care’ before they commit to a permanent position.
Find out more about the sector routeway.
To help get people from under-represented groups ‘work ready’, we’ve been testing some pilot activities focussing on pre-employment activities, building confidence and employability skills.
For the 2017-18 pilot projects, we’ve produced a learning report which looks at the barriers, challenges and successes of the projects, and pulls together important learnings and recommendations. Download the report here.
Other support available
Your local Jobcentre Plus can help you access potential candidates who have the right values and behaviours. See how Jobcentre Plus can help you.
You’ll find more guidance on employing people at gov.uk.