Including values and example behaviours in your job descriptions and person specifications helps to demonstrate what you’re looking for and sets the expectations you have of successful candidates.
Our guide to 'embedding values into job descriptions and person specifications' includes examples to get you started.
Thinking about who you want to attract will help you decide where and how to promote. We’ve produced some top tips on using the best channels for communicating with different groups and widening your reach so candidates better reflect the community you support.
Include your workplace values in job advertisements to show what’s important to you as an employer and attract the right candidates with similar values. For ideas on how to include values in your job adverts, see our example job advertisements .
- Accolades Awards
If you’re doing a great job, make sure you tell potential employees. Think about entering award schemes, such as the Skills for Care Accolade Awards, which can make you stand out.
- Think Care Careers
Signpost potential recruits to our Think Care Careers website which has lots of information on working in social care.
You can freely advertise a job on the gov.uk ‘Find a job’ service and find more guidance on employing people at gov.uk..
Your local Jobcentre Plus can help you access potential candidates who have the right values and behaviours. See how Jobcentre Plus can help you.
Attending job fairs and other recruitment events such as visiting local schools and colleges can help reach many potential recruits at one time. Your existing staff are great advocates and potential recruits can learn a lot from them.
Your staff can be one of the best methods for attracting potential recruits as they can share their real experiences of what it's like working in care.
- I Care Ambassadors
Sign up to our I Care…Ambassadors initiative and register your staff as ambassadors. They can access resources to help them confidently talk about their role and working in care.
Employers nominate staff to become I Care…Ambassadors who then take part in career activities, sharing what it’s like to do their job and what they love about their role. Joining the initiative provides access to an online hub full of useful resources and tools.
The benefits of joining include:
- raising the profile of adult social care
- helping to raise your profile
- directly recruit
- building links with your local community.
Our latest infographic shows the great work ambassadors do to inspire others to work in social care. Find out more about I Care…Ambassadors.
Your staff are your biggest asset. They know your organisation's values and may know people who’d be interested in working for you.
The Care Friends app has been designed to help employers with their recruitment and retention challenges by using existing staff to attract high-quality employees to the sector.
The app encourages existing staff to refer their friends to apply for jobs. Employees are then rewarded with points as their friends move through each stage of the recruitment process, right up to interview, job offer, induction and beyond in some cases. It now has over 10,000 users.
“Care Friends is consistently delivering high quality candidates who share our company values" Caren Burton, Majesticare, residential care provider
The app overcomes the limitations of traditional manual employee referral schemes by:
- enabling staff to share jobs with their friends and contacts straight from their mobiles, earning cash instantly at each stage of the referral process
- minimising referral scheme admin with automated points awards, tracking and cash-ins
The app can also help managers boost staff morale by awarding team members’ bonus points with a personalised message of thanks.
The app has been developed by Neil Eastwood and Skills for Care is working in partnership with Neil and his team to increase awareness of the app in the adult social care sector.
Apprenticeships are work-based training programmes. They can be used to recruit new staff into your organisation at different levels. There’s also funding available. Find out more about apprenticeships.
Graduates can inject fresh thinking into your organisation. You can host a graduate for 12 months through our Graduate Management programme and develop future leaders for your organisation.
Volunteers can often go on to apply for job roles, which is great because they already have first-hand experience of the role and your organisational culture, how you operate and have decided it fits in well with what they look for in an employer.
Find out more about volunteering.
There are lots of places in your local community where you might find new recruits.
By working with others in your area and thinking creatively, you can attract a diverse range of potential recruits with the right values who can bring skills, experiences and ideas to your workforce.
Visit the seeing potential area of our website for more information.