West Midlands

west midlands

Skills for Care estimates that there were 163,000 people working in adult social care doing 173,000 jobs in the West Midlands. This report provides details about the workforce characteristics of these jobs. Data and findings are as at 2017/2018. 


What's in the report? 

  • How many are employed, where they are employed and who employs them
  • Employment information e.g. full/part time status, zero-hours contracts
  • Demographics e.g. gender, age, disability status, ethnicity and nationality
  • Recruitment and retention information, experience in sector and role, and source of recruitment
  • Pay rates
  • Care Certificate, training and qualification information
  • Workforce forecasts up to 2035. 

Key findings 

  • There were around 2,250 organisations providing care at over 4,250 locations.
  • The number of full-time equivalent jobs was estimated at 123,000.
  • The number of jobs has increased by 9.4% since 2012 (by 15,000 jobs) and increased by around 1.8% (by 3,000 jobs) between 2016 and 2017.
  • 92% were employed on permanent contracts. Approximately half (50%) worked on a full-time basis, 39% were part-time and the remaining 11% had no fixed hours.
  • The staff turnover rate of directly employed staff was 29.5% which equates to approximately 40,000 people leaving jobs over the year.
  • 84% of the workforce were female. Males did have a slightly higher prevalence in senior manager jobs (32%) as well as support and outreach roles (24%).
  • The majority (87%) of the workforce were British, 5% (6,800 jobs) had an EU nationality and 8% (12,000 jobs) a non-EU nationality. 
  • According to the Government’s “EU Settlement Scheme: statement of intent” the rights of EU citizens living in the UK will not change until after 31st December 2020. The NMDS-SC shows that 30% of workers with an EU nationality already have British Citizenship and that 52% will be eligible to apply for ‘settled status’. The remaining 19% of EU workers will be eligible for ‘pre-settled status.
  • Prior to the National Living Wage, care worker hourly rates increased by around 13p (2.0%) per year between September 2012 and March 2016. Since the launch of the NLW, the average hourly rate increase by 31p (4.1%) between 2016/17 and 2017/18.
  • The population in the West Midlands aged 65 and over is projected to increase between 2017 and 2035 from 1.08 million to 1.49 million. If the workforce grows proportionally to this, an increase of 35% (60,000 jobs) would be required by 2035.


Economic West Midlands thumbEconomic contribution of the region to the economy 

For the first time, Skills for Care and the Local Government Association (LGA) have commissioned ICF to provide details of how each region contributes to the economy. These reports have used Skills for Care workforce estimates. You can download a copy of the report in the download area below.

Key findings include:

  • The total direct, indirect and induced contribution of adult social care sector activity in the West Midlands to the English economy was estimated to be between £3.8 billion to £4.1 billion.
  • This was estimated to be higher than the agriculture, forestry and fishing; arts, entertainment and recreation; and water supply, sewerage and waste management sectors.

Data at local authority area level


Looking for something specific? If you need more detail or wish to commission some analysis of your own, please get in touch.