Personal assistants

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Around 240,000 adults, older people and carers were receiving direct payments in 2017. Skills for Care estimates that around 70,000 of these people were directly employing their own staff, creating 140,000 personal assistant (PA) jobs between them. 

Skills for Care, as the leading source of social care workforce intelligence, has completed a research study in this field and produced this report that explores more about this area of the workforce, including the number of PA jobs, the demographics of the PA workforce, and key workforce measurements including turnover, vacancy and pay rates. It also includes research with individual employers about sources of recruitment, training and qualifications and retaining PAs. 

This ensures that we have up to date intelligence about this growing part of the workforce. The survey was designed to mirror data in the NMDS-SC, so that we could compare the PA workforce to care workers and the wider adult social care workforce.

It will help Skills for Care, local authorities, direct payment organisations and other stakeholders to improve the planning and support of the PA workforce, and also improve outcomes for individual employers – both now and in the future.



Our analysis services

Our analysis team provide an external analysis service and can work with you to identify your requirements and delivery bespoke workforce intelligence reports. If you're looking for something specific about individual employers and/or the personal assistant workforce, contact us to see how we can help. 


This dashboard is best viewed on a desktop computer. You can view the dashboard here