Individual employers and personal assistants

Learn about direct payment recipients (known as individual employers) and their personal assistants in England. Data analysed here is from the annual individual employers and personal assistants survey which is run each spring, with comparison information from the Adult Social Care Workforce Data Set (ASC-WDS).

Published: April 2025 (data from 2024/25)
Last updated: April 2025
Next update due: April 2026 (data from 2025/26)

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Explore the data

Use the tabs to explore key workforce trends, including employment overview, recruitment and retention, and demographics.

The information (i) button provides useful notes about the data, while the Download PowerPoint button lets you save a screenshot of the visualisation for use in your own presentations. There is also a glossary tab which includes definitions of terms used.

Beneath the visualisation, you’ll find links to download the full dataset and learn more about our methodology.

Read the report

Individual employers and personal assistants workforce report

PDF - 814 Kb

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Read the full report for a comprehensive analysis of personal assistants in adult social care and the people they support. You can also download the report appendix, which further explores training information.

Individual employers and personal assistants workforce report – Appendix

Excel - 64 Kb

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This file has been compiled to accompany Skills for Care's 'Independent employer and personal assistant workforce report 2025'. It contains a list of training categories that have been completed by personal assistant respondents to the individual employer and personal assistant survey 2025.

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