I Care...Ambassadors

Care worker and service user painting.

Inspiring people to work in social care 

I Care…Ambassadors are a national team of care workers who visit schools, colleges and Jobcentres to talk about working in social care and run a range of careers activities within their workplace, such as guided visits and mentoring for new workers.

Talking honestly and enthusiastically about their job makes a real difference. One in four people told us they are more likely to consider a career in social care having heard from an ambassador.

You can nominate your care workers to become ambassadors by registering as an I Care…Ambassador service. This will not only help you to recruit new staff but retain existing workers too.

PLEASE NOTE - we're making some changes to the registration portal. We hope the new portal will be live late February.

If you'd like to join I Care...Ambassadors in the meantime, please fill in this form to register your interest.


If you're a teacher, careers advisor or work in employment support, you can search for an
I Care..Ambassador to help you promote careers in care. 



Find the right workers to meet growing demand

We predict that by 2025, we'll need to find enough workers to fill an extra 275,000 jobs in adult social care. This means there will be more pressure on you to find and keep workers to meet this demand.

By joining this national team of ambassadors you will help to:

  • boost your business - I Care…Ambassadors are your best advert for your business. By showcasing the great work they do and sharing why they love their job it will encourages others to choose or recommend your service
  • motivate and keep your workforce – we know that over 70% of ambassadors feel more confident and motivated in their work as a result of being an ambassador.
  • attract the best people – one in three people are more interested in a career in care having heard from an ambassador.

Ambassadors provide an impartial view of social care, which inspires others to work in a similar role and changes some of the negative thoughts people may have of working in care.

This helps to attract more informed applicants for social care vacancies across England.

  • create a professional image and quality profile – once your ambassador has completed their Welcome Modules you will be able start using the I Care…Ambassador brand.

Please note if you are a Care Quality Commission (CQC) registered provider you must be rated as good or outstanding to register to deliver I Care…Ambassador activity.

Resources to help you

You will have access to our Resources Bank of tools to help you set up and run your service.

This includes tips, ideas and e-learning to help your ambassadors provide engaging activity for different audiences. 

You will also have access to our  I Care…About Impact tool which will make it easier for you to gather feedback on your activity.

This tool shows the impact your ambassadors have had on the people they are speaking to and the benefits your involvement brings to your business and your staff.

Take a look at our videos which show how other social care providers have benefited from becoming an I Care…Ambassador service. 


Getting started

There are some things you need to know and do before you register.

  • Make sure you understand I Care…Ambassadors and how it works.
  • Read the Principles and Pledge and Care quality guidance to check if  you’re eligible to join I Care…Ambassadors and what your commitment will be.
  • Make sure you have sufficient resources and capacity to sustain your I Care…Ambassadors service. Think about if you have capacity to release staff to deliver ambassador activity, do your staff have access to the internet and email and can you cover the cost of activity.
  • Make a plan and create a service agreement that outlines how your service or partnership works. If you choose to join an existing partnership, you should ask to see their service agreement before you join. 

PLEASE NOTE - we're making some changes to the registration portal. We hope the new portal will be live late February.

We'll update this page with new guidance when the portal is launched. If you'd like to register your interest please fill out this form


Finding the right person

I Care…Ambassadors is a great learning and development opportunity for staff but is not right for everyone and you need to make sure you choose the right person to represent your service.

They should be:

  • willing to talk positively about social care and answer questions about their experiences
  • comfortable delivering your chosen activities, which may include presentations or group activities
  • able to combine this role with their day to day job.    

Hear from some of our  I Care…Ambassadors

Our meet the I Care…Ambassadors  videos show why people have signed up to become ambassadors, how they have benefitted and how they combine the role with their day to day job.

There is also a leaflet you can give to your staff to tell them more about the ambassador role. 



PLEASE NOTE - we're making some changes to the registration portal. We hope the new portal will be live late February.

If you'd like to join I Care...Ambassadors in the meantime, please fill in this form to register your interest.


Once you have registered and added your first ambassador, your service will be added to the I Care...Ambassador Search Register.

The Search Register lists the contact details for I Care…Ambassador services.

Schools, colleges and jobcentres will use the Search Register to find a service which can provide an ambassador to meet their needs.


If you employ your own care and support staff (individual employer) you can join an existing partnership or become an I Care…Ambassador service.

There is a guide for individual employers, which explains more about what you need know and how to register. 




Loading Icon

Please wait... logging you in.