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Explore practical recruitment and retention strategies for adult social care, including values-based recruitment, onboarding and workforce stability.

Recruit people who are more likely to stay. Values-based recruitment, honest conversations about the role and a positive recruitment experience help attract candidates who are a good fit and are more likely to remain in post. 

Honest communication about responsibilities, expectations and working conditions ensures realistic job previews, while a positive, timely recruitment experience builds engagement from the start. By recruiting with retention in mind, organisations can reduce early turnover and develop stable, committed teams that deliver consistent, high-quality care. 

Putting it into practice 

Key actions 

  • Recruit for values as well as skills.  

  • Give realistic information about the role, working hours and pay.  

  • Keep candidates engaged with regular communication before they start.  

  • Involve frontline staff in recruitment and employee referral schemes.  

  • Support new starters with a structured induction and ongoing development.