Skills for Care

Retaining your workforce

Investing in workforce retention supports high-quality care, positive workplace culture, staff wellbeing, time and cost savings as well as positive CQC ratings. 

Employers with a turnover of less than 10% told us that their main activities contributing to workforce retention were:

  • investing in learning and development (94%)
  • embedding the values of their organisation (92%)
  • celebrating the organisation’s and individual achievements (86%)
  • involving colleagues in decision making (81%).

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This report by Devon County Council looks at the reasons people leave and what keeps them at an organisation. Some of the main reasons care workers stay in their job is because they have a strong sense of loyalty to their employer. 


The main factors contributing to loyalty were employees feeling valuedjob satisfaction, having a positive impact on people’s lives, opportunity for growth, good working conditions, fair wages, flexibility and help with childcare costs.


Maximise retention webinar

In partnership with Neil Eastwood, Founder and CEO of Care Friends and author of ‘Saving Social Care’, this webinar shares sector expertise around maximising the retention of your staff. Discover top tips and innovative solutions for staff retention and lots of useful practical ideas from other managers. 

Duration 31 mins


We’ve learnt that everyone would like more money but surprisingly it’s not as important as being happy in their work. Support and development of people is held in higher regard.

Residential care provider
Claxton House, Atlanta Healthcare.



Recruitment planning

Understanding your business needs and planning your recruitment will help you to recruit and retain people with the right values.

Attracting people

Attract more people who have the values and behaviours that will complement your workplace and contribute to the delivery of high-quality care and support.

Application and selection process

The application and selection process asks candidates for important information to help you make decisions about which applicants should go forward to the next stage.

Widen your talent pool

Widening your talent pool can help you attract a diverse range of candidates and hire people previously underrepresented in your workforce. This can benefit your organisation, existing workforce and people who need care and support.

Retaining your workforce

Investing in workforce retention is vital to the success of any organisation. It helps with the continuity of high-quality care, positive workplace culture, staff wellbeing, time and cost savings, and positive CQC ratings.