Recruitment and retention

COVID 19: safe and rapid recruitment

In these unprecedented times, it’s important that the safety and wellbeing of people using our care services remains a priority. Employers of all sizes may find our guiding principles useful to address their additional workforce recruitment challenges.

Find out more.


As the demand for care and support grows, so does the need to recruit and retain more workers to deliver high quality care and support.

  • Approximately 440,000 care workers leave their job every year.
  • There are around 122,000 vacancies at any one time.

Secrets to success

We did some research with social care organisations with a turnover of less than 10% to see how they successfully recruit and retain staff. Some of their ‘secrets of success’ include:

  • recruiting people with the right values and behaviours, who are more likely to stay
  • understanding your local area to inform business planning
  • using innovative strategies to attract candidates from the local community
  • offering quality training, positive working conditions, flexible working and competitive pay rates.

How we can help

We've lots of tools and resources to help you recruit and retain people who have the right values for your organisation and the adult social care sector.

Click on the boxes below to see how we can help.


National recruitment campaign 

The next phase of the Department of Health and Social Care’s (DHSC) national recruitment campaign for adult social care is now live. It aims to drive a new generation of people to consider and apply for a job in adult social care.

The campaign can raise awareness and drive interest to your organisation, but it's vitally important that your team takes action too.  Read more about this campaign here and how you can get involved.

Personal assistants (PAs)

If you employ your own personal assistants using a direct payment, personal health budget or with your own money, our information hub for individual employers and PAs can help.

Visit our 'information hub for individual employers and personal assistants'.

New web pages for recruitment and retention 

The 'values-based recruitment toolkit' and 'Finding and keeping workers' website content has been integrated into this new website structure. All tools and resources can be accessed through the sections above. If you'd like to provide feedback on the changes use the feedback button on the right hand side of this page.