Recruitment and retention

Tasks_08As the demand for care and support grows, so does the need to recruit and retain more workers to deliver high quality care and support.

  • Approximately 390,000 care workers leave their job every year.
  • There are around 110,000 vacancies at any one time.

Secrets to success

We did some research with social care organisations with a turnover of less than 10% to see how they successfully recruit and retain staff. Some of their ‘secrets of success’ include:

  • recruiting people with the right values and behaviours, who are more likely to stay
  • understanding your local area to inform business planning
  • using innovative strategies to attract candidates from the local community
  • offering quality training, positive working conditions, flexible working and competitive pay rates.

How we can help

We've lots of tools and resources to help you recruit and retain people who have the right values for your organisation and the adult social care sector.

Click on the boxes below to see how we can help.


National recruitment campaign 

The Department of Health and Social Care (DHSC) is running a national recruitment campaign to drive applications into the adult social care sector. Funding has been approved for the second national wave of the ‘Every Day Is Different’ campaign starting in the autumn 2019. Read more about this campaign here

Personal assistants (PAs)

If you employ your own personal assistants using a direct payment, personal health budget or with your own money, our information hub for individual employers and PAs can help.

Visit our 'information hub for individual employers and personal assistants'.

New web pages for recruitment and retention 

The 'values-based recruitment toolkit' and 'Finding and keeping workers' website content has been integrated into this new website structure. All tools and resources can be accessed through the sections above. If you'd like to provide feedback on the changes use the feedback button on the right hand side of this page.