Skills for Care

Skills for Care joins with marketing expert to host social media masterclasses for recruitment

05 Apr 2022

2 min read

Skills for Care is working with marketing strategist Paul Ince of marketing agency LikeMind Media to deliver a series of masterclasses to support social care recruiters in using social media to find and keep staff.

The masterclasses will cover how to use five of the top social media channels – Facebook, Instagram, Twitter, LinkedIn, and TikTok – to support recruitment and retention in social care, with each channel having its own dedicated session. All sessions will be led by marketing expert Paul Ince.

The masterclasses will run through April to August with the first session about Facebook taking place on 12 April. Each masterclass will take place virtually via Zoom.

Paul Ince is the owner of content marketing agency LikeMind Media and helps organisations to understand their voice and put strategies in place to amplify it to their market. With 20 years’ experience he’s supported many businesses to increase their visibility online and grow their business through digital technology.

Each masterclass is free and is open to anyone currently working for an adult social care provider organisation. It will be particularly useful for anyone involved in recruitment, employee engagement, and workforce planning.

Masterclass: Using Facebook to boost your recruitment and retention

The first masterclasses will focus on Facebook, perhaps one of the most well-known channels. The session will look at how social care providers can make the most of their Facebook account to show off the great work they’re doing and attract new candidates.

The masterclass will include:

  • how to set up a Facebook business page to ensure you can be found by your target audiences
  • using Facebook business tools to attract high-quality candidates
  • using Facebook to build a community and boost your retention
  • top tips and practical tools to create engaging content
  • introduction to using analytics to track your success and build an effective Facebook strategy.

Book your place for this masterclass on Tuesday 12April 10:00 - 11:30


Masterclass: Using Instagram to boost your recruitment and retention

Our second masterclass in this series will give you the knowledge and practical tools you need to optimise your Instagram business account. Whether you’re new to using Instagram for your social care service, or already have an established presence on the platform, there will be something for you to learn and put into action.

This masterclass will include:

  • optimising your Instagram business profile bio to stand out from the crowd
  • planning your grid posts to sell yourself as an employer
  • using hashtags and other tools to expand your reach
  • an overview of using Instagram stories to boost candidate engagement
  • top tips for getting started with reels and other video formats.

Book your place for this masterclass on Tuesday 3 May 10:00 - 11:30


Masterclass: Using Twitter to boost your recruitment and retention

Our third masterclass in this series will focus on how to use Twitter to showcase your organisation and support recruitment and retention, whether you already have an account in place or are setting up a brand new profile.

This masterclass will include:

  • how Twitter can support social care organisations
  • crafting a bio and profile to sell yourself as an employer
  • top tips for Tweeting and content creation
  • new content types and how to use them
  • engaging with other accounts to expand your reach
  • managing direct messages and using them to communicate with candidates.

Book your place for this masterclass on Tuesday 14 June 10:00 - 11:30  


Masterclass: Using LinkedIn to boost your recruitment and retention

Our fourth masterclass in this series will look at using LinkedIn, a well-established platform for professionals, to share news about your business, network, engage with potential new staff, and support retention.

This masterclass will include:

  • how to update your profile to show you at your best and attract connections 
  • strategies for building your network
  • a look at whether company pages are worth setting up and how to make the best use of them within your organisation
  • a discussion about LinkedIn Premium: is it worth it?

Book your place for this masterclass on Tuesday 5 July 10:00 - 11:30


Masterclass: Using TikTok to boost your recruitment and retention

Our final masterclass in this series will focus on the new and exciting world of TikTok. Did you know that TikTok is one of the fastest growing social media platforms ever? It’s particularly popular with young people, making it a great platform to attract your future workforce.

This masterclass will include:

  • what is TikTok and why do short videos appeal to people?
  • setting up your profile to attract your target audience
  • practical and creative ways to create content that gets views
  • spotting trends and using them to propel your candidate attraction strategy
  • top tips for using hashtags to reach your goals.

Book your place for this masterclass on Tuesday 2 August 10:00 – 11:30


Skills for Care is #CelebratingSocialCare in April

Skills for Care’s latest monthly data shows vacancy rates continue to rise in social care