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Tender opportunity for pilot local engagement and communications initiatives to support the national recruitment campaign Every day is Different (EDID)
The tender is open to local partnerships to bid for grants up to £25k to test ways of localising the Every Day is Different (EDID) campaign in their area.
Given how varied the Adult Social Care (ASC) sector is across England, a key priority is to ensure that the campaign addresses local needs as much as is possible. We are looking for local group(s) to test scalable ways of localising, amplifying or extending the EDID campaign to:
- raise the profile of local sector vacancies and opportunities,
- engage prospective new employees and motivate them to consider applying; and
- drive local applications.
This is a unique and important opportunity for the local ASC sector to help shape and test ways to deliver localised EDID campaign activities that complement and enhance the national recruitment campaign.
Following on from the success of the first phase of EDID, phase two will start in Autumn 2019 and run until April 2020. There are likely to be two ‘peaks’ in national campaign activity; one in Autumn 2019 and a second in January 2020. We are seeking local pilot activity to align with the first of these peaks so that it benefits from the overarching national campaign. There will be an opportunity for 4 pilots to run in local areas, with the potential for an additional 2 in 2020.
The full tender specification can be found by following this link. The closing date for applications is 6 August 2019.