Home care provider engaging local community with thriving digital network

This #GoodNewsFriday we hear from Eden Country Care about how their comprehensive digital network has transformed how they engage with the community, support their clients, and recruit dedicated home carers.

Eden Country Care recently reached a significant milestone, with their combined digital group membership surpassing 85,000 people—more than the digital following of all Cumbrian newspapers combined.

The home care provider’s digital presence is impressive, with dedicated Facebook groups for every town and village in Cumbria. This extensive network allows the organisation not only to advertise and recruit effectively but also to engage with community members in a meaningful way. These groups serve as platforms for real-time interaction, enabling Eden Country Care to listen to and address the needs and concerns of the community directly. This level of engagement has proven invaluable in building trust and maintaining a strong community presence.

The popularity of these groups has also created unique opportunities for giving back to the community. Local businesses are eager to advertise within these groups, and the proceeds from this advertising have enabled the home care provider to fund special outings for the people they support.

Supporting this digital network is their Cumbrian Eye website, a comprehensive resource for the entire region. The website features an online events calendar that covers all of Cumbria, offering information about local events, things to do, historical sites, and markets. The website has become a go-to for residents and visitors alike, further cementing the provider’s role as a central hub of community information and engagement.

The digital network has had several other positive outcomes. Recruitment efforts have been significantly improved by their digital reach, allowing them to attract a dedicated and compassionate team of local home carers. By advertising job openings directly within the community, they have been able to connect with individuals who share their commitment to providing high-quality care.

The digital platform has also become an educational tool, where important information about health and wellbeing, caregiving tips, and updates on local health services are shared. This has empowered community members to make informed decisions about their care and health.

By developing a sense of community through their digital network, the provider has helped to create a support system for both their clients and their families. This network has become a place where people can connect, share, and support one another, fostering a strong sense of belonging.

If you have a good news story to share email us marketing@skillsforcare.org.uk

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